I believe in the near future, all platforms of communication will merge or become omnichannel.
In that email and SMS and messaging or bots will all work together.
When my favorite email service provider told me they were opening beta access to a live chatbot, I knew it was only a matter of time.
They already had SMS.
They already had email and a type of Messaging.
Even my favorite conversational marketing platform Drift comes with email marketing, sales email, live chat, and bots…
It’s only a matter of time for all these channels to work as one.
When this happens, what will be the default context of messaging?
I believe the short and personal message format will be the core skill when this happens.
When you have real-time direct access to people, you’ll need to keep everything short and sweet.
And when you can automate these short interactions to hundreds of people at once… the most powerful skill will be having experience in conversational marketing.
Not long, formal email writing.