When I first switched from email marketing to Messenger marketing, I boasted about 50–80% open rates.
Then when I switched from traditional landing pages and ClickFunnels to Drift Chatbots,
I bragged about the engagement and leads converted.
But now after two and a half years, six different platforms and learning conversational marketing…
The biggest benefit is speed.
Not just the speed of automation.
Conversations bring users speed of answers, solutions, resources, live agents and meetings.
No more waiting for email replies and automation sequences.
Companies spend less time following up on form fills and unqualified contacts because a properly built bot will filter out the junk.
So I no longer boast about conversion or click-thru rates which the average person will view with skepticism and cynicism.
I know you’ve been burnt before so let’s just look at the time savings.
In addition to focusing on less hyperbolic data, the time focus normally narrows out the wrong type of customer.
People who are needy jump on the bandwagon of crazy open rates, while people who are busy jump on the time-saving benefits.
This difference is clientele is night and day too!